Alcohol Consumption In The US In Saw Its Most Significant Volume Gain In Almost Two Decades

“Last week’s Bank of England base rate cut, which follows recent reductions in mortgage rates, is encouraging for those looking to remortgage, purchase a first home or move along the housing ladder,” said Ms Bryden. These examples point to the possible impact of increased resources for marketing on alcohol use in populations other than youth – and the harm these tactics cause. A 2018 study by Jernigan and colleagues examined the effects of alcohol industry market concentration on alcohol advertising. Zenith reports that Kweichow Moutai trebled retail sales between 2014 and 2019 by consolidating its grip on the Chinese market, and is now the tenth-largest alcohol producer in the world, up from 24th in 2014. Baijiu is said to be the most consumed liquor in the world due to its dominance in China, but it is barely known elsewhere. The ownership of alcohol brands is highly concentrated among multinational alcohol giants that have built up their market position through mergers and acquisitions.

The disease burden from alcohol use disorders

1. “When we ask RTD consumers what factors influence their beverage alcohol purchase decision, the #1 response we hear is ‘flavor’,” says Rand.
2. Their combined advertising spending fell from US$ 7.6bn in 2019 to US$6.7bn in 2020, a reduction of almost $1 billion.
3. The following table contains data from two sources with consumption statistics segmented based on age range/generation.
4. This may not seem like a large amount to spend but 1 standard glass of wine per night over 12 months adds up to over $800 a year!
5. Then, we were able to calculate how much money underage drinkers are spending and, importantly, which companies are making this money.

According to SevenFiftyDaily’s State of Whiskey report, 39% of whiskey drinkers are “between the ages of 21 and 35, and only 17 percent [are] over the age of 55.”  While unflavored whiskeys grew by 3% between 2017 and 2022, flavored whiskeys increased by 11% during that period. More recently, for the 52 weeks ending September 2023, flavored whiskey sales grew by 1.9%. One factor contributing to an increased interest in flavored whiskeys has to do with, “in general” they are “going to skew a bit younger,” with some brands noticing an increase in consumers from aged 21 to their mid-30s being “drawn” to the product compared to more mature consumers. Zenith forecasts Spain, the UK, Germany and France to be the stand-out growth markets, with annual growth rates between 2020 and 2023 of 28%, 21%, 10% and 8% respectively. That’s because these markets saw the steepest drops in alcohol advertising spending when lockdowns were imposed. During 2020, alcohol advertising fell by 52% in Spain, 48% in the UK, 22% in Germany and 23% in France.

Statistics on

While not exactly a “flavor,” packs of multiple flavors were the most popular, followed by iced tea-flavored hard seltzers and black cherry. IWSR indicates that “RTD growth has slowed due to a highly saturated hard seltzer segment.” Based on the 52 weeks ending November 5, 2022, off-premise hard cider sales decreased by 2.1%.

Drinking Demographics In Dollars

Our findings suggest that older Americans increased their alcohol spending dramatically, which resonates with growing public health concerns pertaining to baby boomers and booze. In a related finding, retired professionals spent 186 percent more money on alcohol. Conversely, those younger than 25 spent less in 2016 than in 1996, attesting to a trend in millennials choosing to live sober. At $484, the average annual alcohol expenditure, a person could buy about three bottles of wine each month. Additionally, it’s worth noting that more than a quarter of Americans consume no alcohol at all. Assuming that this sober cohort spends no money on alcohol, those who do drink likely spend considerably more than $484 annually on average.

Global consumption of spirits

Keeping your head straight also decreases the probability of your involvement in costly legal battles. These can result from accidents, injuries, deaths, traffic violations, and other violent situations resulting from ill behavior due to drunkenness. By being sober and staying alcohol-free, you’ll be saving yourself from expensive medical emergencies, rehab, maintenance drugs, and other medical care and support you might need down the line. All of which contribute to loss of productivity – and money in your payroll. After two full months of sobriety, I noticed a huge difference in the “rest we spend on ourselves” part of my budget. According to the Centers for Disease Control and Prevention, every year approximately 3,500 people under 21 die because of alcohol use.

Again, the prevalence of drinking across North Africa and the Middle East is notably lower than elsewhere. Typically, 5 to 10 percent of adults across these regions drank in the preceding year, and in a number of countries, this was below 5 percent. Other trends include using alternative barrels, such as cherry wood and acacia, to age whiskey and cask crossbreeding, which is the process of “blending whiskey from different cask types…[such as] bourbon barrels with…sherry demi moore sober or wine casks.” Industry members should not rely solely on generation to build a likely buyer profile; rather, it is essential to consider a consumer’s attitudes (i.e., what they think) and behaviors (i.e., what they do) when developing a promotional strategy. Additionally, all individuals who were born between 1997 and 2012 and categorized as Gen Z do not act or think in the same way, but world/national events are likely to have had an impact on their personalities.

As reported in the 2022 Silicon Valley Bank State of the Wine Industry report, data provided by SipSource, which “tracks both on- and off-premise sales by volume,” for the period of September 2020 through September 2021, approximately 55% of wine was sold in 750 mL bottles. This was a 3.6% decrease in the growth rate over the previous 12-month period. The charts show global consumption of spirits, which are distilled alcoholic drinks, goodbye addiction letter including gin, rum, whisky, tequila, and vodka. Long-run data on alcohol consumption from the United States gives us one perspective of drinking since 1850. In the chart, we see the average consumption (in liters of ethanol) of different beverage types per person in the USA since the mid-nineteenth century. In 2023, vodka accounted for 27% of total spirits volume, and flavored vodkas accounted for 21% of all vodkas sold.

This shift was part voluntary, and part imposed by governments that decided to address the lethal interaction between alcohol and the pandemic. The volume of beer and liquor consumed shrank as consumers began to physically distance and stay at home. Read about the personal journey of Adrienne Fuller, former head of publishing at Finder US, below. See how she and her husband saved money by not drinking alcohol for a year and how much they were able to save for another year of staying alcohol-free. The alcohol cost calculator can show you how much you can save by skipping on your next bottle of booze. The cost varies from one person to another and only by listing down everything from your tab to the meds you need to nurse a hangover the next morning will you get a better idea of how much does alcohol cost you.

Finder.com compares a wide range of products, providers and services but we don’t provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service. We know what the best deals in personal finance eco sober house on the market are at all times, and now you will too. If you think you or someone you love may require professional help to stop drinking alcohol, call the Substance Abuse and Mental Health Services Administration (SAMHSA) helpline. All calls are treated with utmost care and the highest standards of privacy and confidentiality.

Check out the sobriety calculator below to know how much money you can save if you quit alcohol today – and how much more you can earn if you invest what you saved. I believe that, because of their conflict of interest, alcohol companies cannot be trusted to spend prevention dollars effectively. The billions these companies make from underage drinking is money that the prevention field could really use. A system, independent of the industry, that would collect and allocate these unwanted revenues could be a better way to get it to local communities and help reduce and prevent underage drinking. Between 2019 and 2022, while overall growth in the number of U.S. wineries grew 10% and the number of Californian wineries grew 7%, those in the Eastern U.S. (27 states east of the Mississippi River) grew 13%, accounting for 28% of the total wineries in the U.S.

According to the CDC, 1 of 4 adults 18 years and over spent at least a day of heavy drinking in a year. Heavy drinking is defined as having five or more standard drinks for men, and four or more standard drinks for women. If you or someone you love is struggling with a drinking problem or the use of other substances, the personal price you pay can be severe.